Branding
Project Level Money
Deliverables Responsive website, email campaigns, silkscreened t-shirt, letterpress fact sheet, App store marketing assets.
Role Visual design, art direction, front-end implementation.
Challenge As a new product Level Money wanted to be a distinct player in the financial services space. With the launch of their iOS app, supporting marketing assets needed to build excitement and introduce the millennial audience to this dynamic new brand.
Fact Sheet
Printed front and back with letterpress, these device sized cards combined talking points about the app with a letterpress version of the app dashboard.
T-shirt
SF is known for startup t-shirts worn and collected like a favorite band shirt. These shirts were silkscreened in one color and fitted for both men and women.
Communication
Messaging included email campaigns to new and potential users and featured banners in the App store, resulting in 300K downloads launch week.